Caitlin Clark Draws Record 1.8M Viewers on Super Bowl Sunday
Wherever Iowa women’s basketball star Caitlin Clark goes, people watch. If she is playing in person, people marvel. If she is playing on TV, a streaming service or even TikTok, both eyes are glued to...
View ArticleUConn-Led Women’s Champions Classic Launched by Fox Sports, HS&E
Horizon Sports & Experiences (HS&E) and Fox Sports are partnering to launch a Women’s Champions Classic, set to debut early on in the 2024-25 college basketball season. The inaugural event will...
View ArticleDisney Breathes Easy as Ratings Titan Iowa Advances to the Sweet 16
That loud whooshing noise you heard bellowing out of western Connecticut last night was the sound of ESPN breathing a sigh of relief as Caitlin Clark and the Iowa Hawkeyes advanced to the Sweet 16. As...
View ArticleWomen’s Hoops Can Bring Madness but Needs More Regular Season Run
Today’s guest columnist is William Mao, senior vice president of Octagon’s Global Media Rights Consulting division. March Madness is in full swing. In the men’s tournament, bracket busting is in full...
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